A good product, with nothing yet to carry it.
It works, the people who use it know it works, and nothing on the label, the pack or the website says so yet.
Services Branding and packaging
Brands that hold together, from the first mark to the shelf.
We build an identity from what genuinely sets a business apart, then carry it into everything it puts in front of people: packaging in every size it’s sold in, product photography, the website, catalogues and film. One way of working, so the brand still looks like itself on the hundredth piece.
You’ll recognise this
You’ll recognise this
The brand changes with every supplier.
The pack says one thing, the website another and the brochure a third. Customers can’t tell they’re looking at the same company.
The pitch is stuck comparing itself.
Everything is explained against a competitor or a category, so the story never gets round to why you are worth choosing.
What sits under the mark
The logo is only the part people see.
AboveBelow
The mark, the colours, the pack on the shelf and the voice in the copy: what customers recognise and remember.
The position underneath it. What the business genuinely is, who it is for, and the few rules that keep every piece consistent when someone else is producing it.
We start below the surface, so the part above it has something true to say.
What we make
What you get from us.
01
Brand identity
The mark, wordmark, colour and type, drawn for where they will really appear, from a browser tab to the side of a thousand-litre flowbin.
02
Positioning and voice
What you say about yourself and how you say it, written down so everyone who writes for the brand sounds like the same company.
03
Packaging design
Labels and packs across a whole range and every size it’s sold in, with the required detail in its place and the brand still recognisable from across a shop or a field.
04
Product and range names
Names for products and sub-ranges that sit naturally inside the family, such as SOLA, Moissanite SA’s name for its own stones.
05
Product photography
Products shown where they are actually used, photographed or AI-assisted to suit the brief and the budget, and always approved by you before anything is published.
06
Roll-out and guidelines
Brochures, catalogues, display advertising, social and the website, with the rules and templates that let the brand be produced again and again without drifting.
How it works
From first conversation to something in use.
- 01
Understand the business
What it does, who buys, what competitors say, and what genuinely sets you apart. Usually a working session and some honest conversations.
- 02
Position and name
The story the brand tells, and names where they’re needed, agreed before anything is drawn.
- 03
Identity
The mark, colour, type and voice, tried on the real things they have to work on, not only on a white page.
- 04
Packaging and material
Packs, labels, photography and the first pieces of material, produced and checked for print.
- 05
Roll out
The website, social and campaigns, with guidelines so the brand keeps holding together after we hand it over.
The work
Done before, for real clients.
ClinoboostA new crop product given a complete brand: identity, packaging from a one-litre container to a thousand-litre flowbin, AI-assisted photography and a live site.Open the case 
Leroy Merlin house brandsFour house brands, each with its own colour, type and attitude, carried through catalogues, display advertising and film by one way of working.Open the case 
Moissanite SAA brand that leads with light rather than comparison with diamond: a new mark, and SOLA, a name for the store’s own stones.Open the case Questions
What people usually ask.
What does branding cost?
It depends on what is needed: a mark on its own, a full identity, or an identity with packaging across a range. We price each project on its deliverables, and you will have the price before work starts.
Can you design packaging for a whole product range?
Yes. We design the system first, so every size and variant reads as part of the same family, then produce each pack. Clinoboost runs from a one-litre container to a thousand-litre flowbin.
Can you refresh our existing brand rather than start again?
Yes, and often that is the better choice. We keep what customers already recognise and fix what is getting in the way.
Do you prepare artwork for print?
Yes. Packs, labels and printed material are delivered as print-ready artwork to your printer’s specifications.
Do you use AI in branding?
Where it helps, mostly in imagery: putting a product in the place it is used, as we did for Clinoboost. It is agreed with you up front and approved before anything is published.
Can you build the website as well?
Yes. We design the identity with the screen in mind from the start, and build websites and online shops too, so the brand carries online without being translated by another team. See our web development.