The offer takes ten minutes to explain in person.
And the website has thirty seconds. People leave before they understand what you do or why it matters.
Services Video production
Films for the jobs a business actually needs done: explaining what you offer, training the people who deliver it, and carrying a brand into every feed and screen it appears on. Strategy, script, shoot, edit and animation under one roof, led by Tracy Hagerman, who has spent more than thirty years in video production.
You’ll recognise this
And the website has thirty seconds. People leave before they understand what you do or why it matters.
The process is written down, but the people who need it learn by watching someone else, and the someone else is busy.
A square for social, a wide banner for the screen in store, a cut for the presentation. One shoot should serve all of them, and usually doesn’t.
What we make
01
Who you are and what you offer, told as a story rather than a list, for the website, the pitch and the launch.
02
Short films that show the task the way it is really done, ready to sit inside a course, an LMS or a QR code at the workstation.
03
Square, vertical and wide cuts from one production, each made for the screen it plays on, down to an unusually wide outdoor display.
04
Explainers and animated sequences for the things a camera can’t show: a process, a system or an idea.
05
Concept and script written with you, voice-over, music and an edit that keeps the point clear.
06
Generated scenes, motion and voice when they serve the brief and the budget, always shown to you and approved before anything is published.
How it works
What the film has to make someone know, feel or do, who will watch it, and where.
The story, the script and a storyboard, agreed before anyone picks up a camera.
On location, in studio, animated or AI-assisted: whatever the story needs.
The cut, voice, music, grade and graphics, with your review rounds built in.
Versions for the website, social, presentations and the LMS, ready to publish.
The work
Productions for
Questions
It depends on the film: how long it is, whether it is shot, animated or AI-assisted, and how many versions you need. We price each production on its deliverables, and you will have the price before work starts.
Yes. We are based in Knysna and travel to where the story is, in Johannesburg, Cape Town and anywhere else in South Africa. Some productions need no shoot at all, and are made with animation or AI-assisted footage. There is more on filming in Johannesburg on its own page.
Yes. Training films can be delivered on their own or built into a course, with tracking in your LMS. See our eLearning development for how the two fit together.
Where it helps the film and the budget: generated scenes, motion or voice. It is always agreed with you up front and approved before anything is published, and some productions are better shot with a camera and real people.
Yes. We plan for it from the script, so one production delivers the website film, social cuts in square and vertical, and versions for presentations or screens in store.
Yes. We are based in Knysna and most of our work is already remote: briefs, reviews and sign-off happen by video call and a shared project board, with one lead from start to finish. We work with the South African arms of international groups such as Leroy Merlin, and quote in rand, pounds, euros or US dollars. South African time is UTC+2, so our working day overlaps with the UK and Europe, and we keep afternoon calls for the US East Coast. Much of our video is made with animation or AI-assisted footage and needs no shoot. Where filming is needed, we can shoot in South Africa or brief a crew where you are.