Clinoboost
A new product that needed to feel like a complete brand.
An unfamiliar crop product with an agronomic story to tell, and no brand yet to tell it with.
One identity from the first mark to the container in the field: packaging in four sizes, product photography, a live site and the material that introduces it.
01 · The product family
One identity, at every size it’s sold in.
The mark and the message had to stay recognisable on a one-litre container, a jerry can and a thousand-litre flowbin. AI-assisted photography put each one where it’s actually used: out in the field.
02 · The product story
The same voice, with room to explain.
The brand language carries into a fuller account of what the product is and how it’s used, including the part silicon plays in the plant, set out plainly.
03 · The site
A site that explains the product, not just shows it.
The identity carries online: what the product is, why silicon matters, the science and research behind it, and where to buy it through its distributor.
Explore the live site
04 · Campaign and field
The same promise, made useful in different places.
Short-form social content introduces the idea. Large-format promotion makes it recognisable at a distance.
