Leroy Merlin South Africa · house brands
A family of brands, each built to travel.
A house-brand programme across bathrooms, tools, surfaces, kitchens and outdoor living. Every brand needed its own character, and every one had to be produced again and again.
Interactive catalogues, display advertising, square social films and a film for a very wide outdoor screen. Each brand in its own language, made by one way of working.
01 · Product exploration
Catalogues built around how each category is browsed.
Three published interactive catalogues, each laid out for its own range. They’re live, so open any of them and page through the real thing.
02 · Campaign adaptation
Four brands, four languages, one format.
The same display format carries four house brands. Each keeps its own colour, type and attitude, so none of them reads like the others, while the production behind them stays the same.
03 · Motion across channels
Made to move, in every shape of screen.
Short AI-assisted films carry each brand into a square social feed. The outdoor film is made for the unusually wide shape of its actual screen.
