JEWELLEX 365 Exhibition Platform

Jewellery Council of South Africa

Visual Identity, UX/UI Design, Web Development, Strategy & Consulting

The Jewellery Council of South Africa approached us to create an online exhibition space for their members to showcase their products. This would serve as an online alternative to the already very successful annual Jewellex exhibition.

The Jewellex exhibition is a must-attend event in the Jewellery industry in South Africa but Covid19 lockdowns had brought the South African exhibition space to a standstill.

Our brief was to create an online platform that could connect the industry to buyers and buyers to a whole new resource of verified vendors offering quality products and services 365 days a year.

Visual Identity

When designing the visual identity of Jewellex365, we didn’t want to depart too far from the original Jewellex design but needed to make the online version stand on its own.

We repurposed the existing palette for a pared-back and clean look that would be versatile enough for future needs.

UX/UI Design & Development

When designing the interface, we wanted to create an experience that would be familiar and intuitive to our users. We’re all familiar with how social media works, so we wanted to capitalize on this experience by creating a clean and simple interface that didn’t get in the way of fast and easy browsing.

We wanted to make sure that our users could find what they were looking for quickly, so we made sure to keep visual clutter to a minimum. This meant forgoing unnecessary graphics and animations to keep the interface snappy for a hassle-free and engaging experience.